Transforming leaders with tailored, Integrated and Holistic well-being

Executive Team

The Becoming Executive Team is a dynamic collective of industry leaders, blending expertise from across fields to create a well-rounded foundation for innovation and growth.

Florence Shaffer

CEO

With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.

Florence Shaffer

CEO

With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.

Florence Shaffer

CEO

With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.

Florence Shaffer

CEO

With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.

Jason Hardjosoekatmo

VP of Applied Sciences

With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.

Jason Hardjosoekatmo

VP of Applied Sciences

With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.

Jason Hardjosoekatmo

VP of Applied Sciences

With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.

Jason Hardjosoekatmo

VP of Applied Sciences

With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.

Markus Thassing

Head of Experience

Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.

Markus Thassing

Head of Experience

Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.

Markus Thassing

Head of Experience

Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.

Markus Thassing

Head of Experience

Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.

Kelly Stickel

Head of Growth

With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.

Kelly Stickel

Head of Growth

With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.

Kelly Stickel

Head of Growth

With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.

Kelly Stickel

Head of Growth

With over 20 years in business development and community commerce, Kelly has dedicated her career to connecting people, empowering women leaders, and creating business development strategies for companies like Acquity Group and Accenture.

Neal Sharma

Head of Brand

Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.

Neal Sharma

Head of Brand

Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.

Neal Sharma

Head of Brand

Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.

Neal Sharma

Head of Brand

Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.

Dr. Carol Grojean

Head of Member Transformation

With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.

Dr. Carol Grojean

Head of Member Transformation

With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.

Dr. Carol Grojean

Head of Member Transformation

With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.

Dr. Carol Grojean

Head of Member Transformation

With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.

Rob Sparks

Game and Simulation Design

Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.

Rob Sparks

Game and Simulation Design

Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.

Rob Sparks

Game and Simulation Design

Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.

Rob Sparks

Game and Simulation Design

Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.

the vanguard

The Becoming Vanguard is a diverse team of human behavior experts, curriculum developers, military trainers, executive coaches, and peak performance experts.

Dr. Carol Grojean

Embodiment & Social Transformation

PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems

Dr. Carol Grojean

Embodiment & Social Transformation

PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems

Dr. Carol Grojean

Embodiment & Social Transformation

PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems

Dr. Carol Grojean

Embodiment & Social Transformation

PhD Organizational Systems Psychology: Leadership & Social Transformation Expert in Cultural Engineering, Organizational Effectiveness and Change using Technology & Telemetry Ecosystems

Artur Paulins

Breathwork, Movement & Intuition

Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.

Artur Paulins

Breathwork, Movement & Intuition

Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.

Artur Paulins

Breathwork, Movement & Intuition

Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.

Artur Paulins

Breathwork, Movement & Intuition

Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.

Nikki Armytage-Foy

Self & power, connection, intimacy

A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.

Nikki Armytage-Foy

Self & power, connection, intimacy

A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.

Nikki Armytage-Foy

Self & power, connection, intimacy

A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.

Nikki Armytage-Foy

Self & power, connection, intimacy

A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.

Dr. Brent Hogarth, PsyD

Performance & Flourishing

Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.

Dr. Brent Hogarth, PsyD

Performance & Flourishing

Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.

Dr. Brent Hogarth, PsyD

Performance & Flourishing

Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.

Dr. Brent Hogarth, PsyD

Performance & Flourishing

Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.

Katya Stepanov

Purpose, Creativity, and Conflict Resolution

Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.

Katya Stepanov

Purpose, Creativity, and Conflict Resolution

Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.

Katya Stepanov

Purpose, Creativity, and Conflict Resolution

Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.

Katya Stepanov

Purpose, Creativity, and Conflict Resolution

Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.

Dr. Greg Potter

Sleep, Nutrition & Exercise Science

Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.

Dr. Greg Potter

Sleep, Nutrition & Exercise Science

Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.

Dr. Greg Potter

Sleep, Nutrition & Exercise Science

Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.

Dr. Greg Potter

Sleep, Nutrition & Exercise Science

Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.

Damien Foord

Identity, Values, and Beliefs

An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.

Damien Foord

Identity, Values, and Beliefs

An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.

Damien Foord

Identity, Values, and Beliefs

An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.

Damien Foord

Identity, Values, and Beliefs

An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.

Joris Timmermans

seasoned healthcare professional

Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.

Joris Timmermans

seasoned healthcare professional

Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.

Joris Timmermans

seasoned healthcare professional

Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.

Joris Timmermans

seasoned healthcare professional

Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.

“You can seek help your entire life, through spiritual practices or productivity, yet not know what you actually need help with and why you react certain ways...”

Unicorn Founder

north america

*Privacy is at our core. That is why we don’t share any names or images of our members.

Our Story

As a seasoned executive who has led renowned brands through digital transformations, I’ve witnessed firsthand the toll of our relentless pursuit of success. Talented leaders are grappling with anxiety, burnout, and sacrificing their personal lives in order to keep pace with our demanding world - a world cluttered with information, rapid technological advancements and increasingly complex challenges.

Yet the conventional tools and strategies at our disposal often fall short. They fail to address us at the core – a staggering 95% of our decisions are made unconsciously, leaving untapped potential within us.

This realization led me to a different path – a journey not about pushing harder, but about learning a new set of skills that can unlock and align the immense power of our unconscious mind with our conscious intentions.

This is the Paradigm Shift.

This is about your Becoming – moving beyond today’s limitations and stepping into growth through well-being and fulfillment to reach unparalleled performance. So you can spend less time optimizing and more time living.

Florence Shaffer

founder & Ceo, becoming

THE MEMBERSHIP

Choose your reset to unlock radical holistic wellness

Life Reset

6 WEEK program

Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.

Life Reset

6 WEEK program

Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.


Life Reset

6 WEEK program

Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.

Life Reset

6 WEEK program

Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.

Wellness Concierge

52 WEEK program

If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.

Wellness Concierge

52 WEEK program

If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.

Wellness Concierge

52 WEEK program

If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.

Wellness Concierge

52 WEEK program

If you’re a seasoned executive, this exclusive service goes beyond luxury wellness. We understand the unique challenges of your status and help you harmonize your mind and body to restore balance and sustain excellence that can last you a long time.

Personalize your dates and your program for 2025

We offer supplementary Bespoke Coaching and access to the full expert team through our Wellness Concierge. Especially relevant for members looking to reach specific outcomes in their professional and personal development.