Supporting leaders To Flourish and Live Well In A World of Constant Demands

Executive Team

Our team is a dynamic collective of industry leaders, blending expertise from across fields to create an environment for continual innovation and growth.

Florence Shaffer

CEO

With 20 years leading digital transformation for global brands, Florence has won awards in both luxury and business disruption in the US & Asia. Florence served as Global VP of Strategy & Ops at Estée Lauder Companies and regional CTO at Burberry.

Jason Hardjosoekatmo

VP of Applied Sciences

With a MPhil in Engineering for Sustainable Development from Cambridge and an MBA from the Quantic School of Business and Technology, Jason has spent his career developing new technologies and systems to drive social change at scale.

Markus Thessing

Head of Experience

Markus is a seasoned professional with over 22 years of experience working globally in International Development and Program Management. He is committed to driving social change and addressing significant global challenges, often in challenging environments.

Kelly Stickel

Head of Growth

With over two decades of expertise in business development and community commerce, Kelly has focused her career on fostering connections, empowering women leaders, and crafting impactful business strategies for companies such as Acquity Group and Accenture. Driven by her passion, she founded the Women2Watch program, which supports female retail executives in advancing to C-suite roles and securing board positions.

Neal Sharma

Head of Brand

Neal has built brands for both established entities and emerging startups, tailoring his approach to meet the unique needs of each audience. As the creative force behind Becoming, he has set out to develop a brand that resonates deeply with its target audience, blending strategic insight with a refined storytelling craft.

Rob Sparks

Game and Simulation Design

Rob designs games and experiences for the coffee table, war room, and everywhere in between. With over 9 years of experience in product design and 6 published board games selling over 100,000 copies in 10 languages, Rob engages audiences worldwide as the Founder & Creative Director of Board Game Bud.

the vanguard

The Becoming Vanguard is a diverse team of more than 20 global experts who have worked with Olympians, Top 100 Fortune CEOs, Military Leaders, Celebrities, Astronauts, and Change-Makers.

Dr. Carol Grojean

Embodiment & Social Transformation

With 25 years of leading large organizational and cultural transformation, Carol Grojean is a renowned Social Systems Scientist who seamlessly blends deep expertise in human-centered design with a profound understanding of organizational behavior, leadership transformation, and the neuroscience of peak performance.

Artur Paulins

Breathwork, Movement & Intuition

Creator of Breathwork Academy and the explorer of human equanimity. Artur Paulins is working internationally to transform our access to daily calm through breathwork.

Nikki Armytage-Foy

Self & power, connection, intimacy

A Co-Active Life and Leadership coach, founder of Electric Woman. Focuses on visualisation, feminine power and intuition, embodiment, sexual sovereignty and the Akashic Records.

Dr. Brent Hogarth, PsyD

Performance & Flourishing

Licensed Clinical Psychologist and Sports Psychologist. Prior Head Coach of Flow Research Collective Research focused on flow state and protecting against addiction & burnout. ADHD expert.

Katya Stepanov

Purpose, Creativity, and Conflict Resolution

Leadership coach with expertise in conflict resolution by transforming inherited beliefs and behaviors, as well as uncovering one’s life purpose through multiple expertise in the multiple modalities, including Human Design, Gene Keys, Alexander Technique, Somatic Experiencing, Storytelling and Public Speaking.

Dr. Greg Potter

Sleep, Nutrition & Exercise Science

Greg is involved in several projects that centre on helping people sustainably improve their health and performance through lifestyle changes, and he has coached athletes to multiple World Records and gold medals at the European Championships.

Damien Foord

Identity, Values, and Beliefs

An Air Force veteran and creative entrepreneur that has advised hundreds of brands in Silicon Valley, including LinkedIn, Tesla, and Adobe. He's an experienced strategist at the intersection of brand and innovation and speaks on organizational identity and human-centered innovation.

Joris Timmermans

seasoned healthcare professional

Joris is a seasoned healthcare professional with 24 years of experience as a physiotherapist, osteopath, and Traditional Chinese Medicine (TCM) acupuncturist. Now based in London, he has established private practices in four different countries, bringing his expertise to diverse populations.

“You can seek help your entire life, through spiritual practices or productivity, yet not know what you actually need help with and why you react in certain ways...”

Unicorn Founder

north america

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*Privacy is at our core. That is why we don’t share any names or images of our members.

Our Story

As a seasoned executive leading global brands, I witnessed how unconscious drivers quietly erode clarity, drain teams, and cap potential. I saw talented leaders—brilliant and committed—pushed to the edge by the very patterns they couldn’t see.

Anxiety, burnout, and personal sacrifice became the cost of keeping up with a world accelerating through complexity, information overload, and relentless technological change.

I built Becoming to change that—to help leaders master the invisible engine behind every action, so they can lead with intention, not survival.

Yet most conventional strategies fall short. They focus on surface-level change — while 95% of our decisions are made unconsciously.

The real unlock isn't pushing harder. It's mastering the internal architecture driving it all. Releasing limiting beliefs, rewiring automatic behavior and habits, and learning to align with the power of your unconscious mind.

This is the Paradigm Shift.

This is your Becoming. Moving beyond outdated patterns into a new level of growth, where well-being and fulfillment drive exceptional performance.


So you spend less time optimizing and more time actually living.

Florence Shaffer

founder & Ceo, becoming

THE MEMBERSHIP

Choose your path to unlock radical wellbeing

Life Reset

FLAGSHIP program

Tailored exclusively for executives seeking to unlock their highest potential. Our approach simplifies the complexities of executive functioning, empowering you to lead through uncertainty and achieve an effortless flow in all your endeavors.

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Wellness Concierge

52 WEEK program

This exclusive service goes beyond luxury wellness. We understand the unique challenges of your life and create a program to restore balance so that you can sustain your wellbeing and performance to master your life on every level.

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Interested in adding a full panel of medical assessments for a true 360 view of your health?

We partner with functional health doctors and medical performance specialists to create a holistic view of your health. Especially relevant for members looking to reach the peak capabilities for deep professional and personal development.

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